Decathlon – a sports store fit-out system
Many years of cooperation with Decathlon during its expansion into the Russian market: a unique sports store fit-out system – from mobile racks and gondolas to the checkout zone.
The challenges our client set us
Decathlon was looking for a partner who would:
Support the chain's expansion into a new market – from the very beginning
Provide consistent fittings for many stores – in dozens of cities
Adapt the display to sport – balls, bicycles, clothing and accessories
Support impulse sales – in the checkout zone
Project scope
MAGO is a global manufacturer and supplier of fittings for Decathlon stores. Through many years of cooperation, we have developed a unique fit-out system for sports stores.
Mobile racks and gondolas
A flexible display that is easy to adapt to the season and offer.
Accessory and clothing stands
Displays for balls, sports accessories and clothing, plus dump bins.
Bicycle stands
Bicycle displays with gas springs.
Checkout zone and logistics
An impulse-sales checkout zone and mobile order-picking trolleys.
Consultancy and advice
Since the start of the chain’s expansion into Russia, we have worked closely with Decathlon to select solutions for each new store.
Design
We are developing a fit-out system tailored to sports categories and the way the chain’s stores operate.
Manufacturing
We manufacture the fittings at MAGO’s plants as a global supplier to Decathlon stores.
Deliveries
We deliver fittings to stores in many cities, including Moscow, St Petersburg, Kazan and Yekaterinburg.
Project results
A consistent chain image One fit-out system for many stores.
Displays tailored to sport Dedicated stands for balls, bicycles and clothing.
More impulse sales A well-arranged checkout zone.
A leading position Cooperation confirming MAGO's experience in sports retail.