Intermarché – a modern shopping space with the MAGO CX 25 mm system
A complete project for an Intermarché store in Murtosa, Portugal: selection of solutions, production, delivery and installation of fixtures for a 1,500 m² sales floor – from grocery shelving, through wine, bakery and organic zones, to MAGO B5 checkout counters.
Intermarché Murtosa, Portugal
See how the Intermarché project in Murtosa came together. Our MAGO Iberia team takes you around the store and shows the display solutions used in this project – from the MAGO CX 25 mm shelving configuration with add-on units, through the wine zone and bakery finished with wood-effect board, to the organic zone with category headers and the payment zone.
The challenges set by the client
Intermarché was looking for a partner who would:
Choose a shelving system that would allow the 1,500 m² sales floor to be adapted to very different product categories – from dry goods, through fresh, to premium products.
Design an interior divided into clearly defined zones that make it easier for customers to navigate the store and create a positive shopping experience.
Give each zone its own character matching its product range – without losing the design consistency of the whole store.
Carry out production, delivery and complete installation of the fixtures in line with the opening schedule.
Scope of work
MAGO Iberia was responsible for the entire project – from selecting solutions and the functional concept of each zone, through production and delivery, to installing all the equipment: the MAGO CX 25 mm shelving system with add-on units, decorative wood-effect elements, bakery gondolas, organic zone shelving with category headers and MAGO B5 checkout counters.
Needs analysis
Identifying the project assumptions, the product range structure and the requirements for display capacity and dividing the sales floor into zones.
Configuration of the MAGO CX 25 mm system
Selection of 25 mm perforation shelving and display accessories tailored to each category. The system's modular design makes it possible to shape the sales space flexibly.
Shelving add-on units
Add-on units that increase display capacity and create attractive spots for promotional and seasonal products.
Wine zone
A display with wood-effect elements giving the category an elegant, premium character. The chosen materials and details emphasise product quality and encourage customers to explore.
Bakery zone
Modern gondolas made of light wood-effect board, providing a clear presentation of bread and creating a warm, friendly feel in this part of the store.
Organic zone
MAGO CX shelving in a white finish, complemented by decorative wood-effect elements and toppers with product category headers that help customers find their way.
Payment zone
Selection and configuration of MAGO B5 checkout counters, individually adapted to the concept of the whole store – with customer comfort and efficient staff work in mind.
Production and delivery logistics
Manufacture of the complete set of fixtures at MAGO plants and coordination of deliveries in line with the investment schedule.
Installation and launch
Complete installation of all display solutions by the MAGO Iberia team and preparation of the store for stocking and opening.
How the cooperation went
Consultation and advice
We started the project by analysing the product range structure and the assumptions for the sales floor layout. On 1,500 m² the key was to plan the displays so that each category got the right setting and customers moved intuitively between zones. On this basis, we selected systems and finishing materials for each part of the store.
Design
We divided the interior into clear zones, each with its own character. We configured the MAGO CX 25 mm system so that store staff can quickly move shelves and change planograms as the range rotates and changes with the seasons. Wood-effect elements and toppers with category headers ensured a consistent visual identity for each zone.
Production and logistics
Once the concept was approved, we manufactured the complete set of fixtures and coordinated deliveries in line with the investment schedule, planning each stage so that installation could start on time.
Installation and preparing the store for opening
The MAGO Iberia team installed the shelving systems, fresh zone gondolas, decorative elements and checkout counters, and then prepared the space for stocking. The final stage was handing over the finished store before it opened to the residents of Murtosa.
Results
A modern 1,500 m² shopping space A fully equipped sales floor with a clear division into zones that makes it easy for customers to find their way around.
Flexible displays The modular MAGO CX 25 mm system allows the shelf layout to be adapted to different product categories and a changing range
Greater display capacity Shelving add-on units create additional, attractive spots for promotional and seasonal products.
A premium feel for high-margin categories Wood-effect finishes in the wine zone emphasise product quality and encourage customers to explore.
Easier navigation for customers Toppers with category headers and varied finishes strengthen the identity of each sales zone.
A comfortable payment zone MAGO B5 checkout counters with a consistent design support customer convenience and staff ergonomics.
Products used in the project
See which products were used in this project.
Alcohol
Traditional checkouts
Fruit and vegetables
